Student entrepreneurs ready to plan for the future, learn from today鈥檚 leaders

October 15, 2018

COB鈥檚 Women in Entrepreneurship Week event gives students an opportunity to interact with local business owners, ask questions and learn from experience.

Jackie Hollier-Jackson in U-M shirt
Jackie Hollier-Jackson

The theme of the day was 鈥淎nything is Possible.鈥 And Jackie Hollier-Jackson 鈥 a Quicken Loans intern and then UM-Dearborn freshman 鈥 decided that she was going to make the most of her invite to Quicken Loans founder Dan Gilbert鈥檚 famed corporate retreat, dubbed the Family Reunion. With business cards in hand, her aim was to meet nearly everyone in the room.

鈥淢y friends couldn't believe I was talking to someone new every 10 minutes. But I had an opportunity and it鈥檚 important to step out of your comfort zone and live in your learning zone,鈥 said Hollier-Jackson, now a senior majoring in international studies. 鈥淵ou need to build your network.鈥

Hollier-Jackson has been working on her network and business communications skills since she was a 7-year-old making and selling jewelry in Detroit鈥檚 Youth Artist Market.

鈥淚 had my sales pitch ready before people walked up. I practiced with my parents,鈥 she said. 鈥淎t 7, a motivator was kettle-style popcorn. My mom told me we鈥檇 get some if I sold $50 in jewelry. Since that was $5, it meant I had at least $45 to bring home to save, invest in my business or buy a toy I wanted. And, more importantly, I learned about delayed gratification and working toward goals.鈥

Jackie Hollier-Jackson organizes her jewelry before selling.
Jackie Hollier-Jackson organizes her jewelry before selling.

Today, Hollier-Jackson, who will be among the first to earn the College of Business entrepreneurship minor, still sells jewelry: Made by JacqueleneJacks. She鈥檇 like to continue to design her pieces and grow her business, or to expand an established brand that has high-end accessories, but no jewelry line, like Coach.

She鈥檚 always with business card in hand and looking for advice, tips and new connections to add to her network. This week, a new Women in Entrepreneurship event is a highlighted entry on her calendar.

The Women Entrepreneurship Week (WEW) Panel Discussions and Pop-up Event, which takes place from 12:30 to 6 p.m. in Fairlane Center South鈥檚 East Michigan Room, includes nearly 20 female business owners coming to campus to speak with students.

The globally celebrated WEW takes place during the third week in October and aims to connect successful female founders with college-age women, said COB Assistant Dean Crystal Scott. Male entrepreneurs outnumber females two-to-one, with research showing that this occurs, in part, because there is a lack of female role models, she said.

鈥淭here is a global movement to recognize female business owners and give students a chance to learn from their example. With the continued growth of our entrepreneurship program, we also wanted to grow the experiential learning opportunities we offer students,鈥 said Scott, marketing associate professor. 鈥淚t also is a way to collaborate with community businesses and support the local business ecosystem.鈥

Hollier-Jackson said she鈥檚 eager to hear about female owners鈥 experiences and ask them questions about branding choices, social media representation and marketing strategies.

鈥淓veryone needs someone to look up to, and I want to learn from other women who have successful businesses,鈥 she said. 鈥淢y entrepreneurship classes have already taught me so much: planning for production costs, having a polished and coordinated team appearance, securing venture funds. All of this experience is making me better in the long run.鈥

So what鈥檚 her long-term goal?

鈥淭o be honest, the goal I鈥檓 completely focused on is walking across the stage and getting my degree next semester,鈥 she said with a laugh. 鈥淏eyond that, it is really about making a difference. Teaching others what I have learned 鈥 while adding a little Made by Jacquelene Jacks sparkle to their lives 鈥 and being in a place where I can support others in meeting their dreams. That鈥檚 the end goal. I want people to know that with drive and determination, anything is possible.鈥