Today, Hollier-Jackson, who will be among the first to earn the College of Business entrepreneurship minor, still sells jewelry: Made by JacqueleneJacks. She鈥檇 like to continue to design her pieces and grow her business, or to expand an established brand that has high-end accessories, but no jewelry line, like Coach.
She鈥檚 always with business card in hand and looking for advice, tips and new connections to add to her network. This week, a new Women in Entrepreneurship event is a highlighted entry on her calendar.
The Women Entrepreneurship Week (WEW) Panel Discussions and Pop-up Event, which takes place from 12:30 to 6 p.m. in Fairlane Center South鈥檚 East Michigan Room, includes nearly 20 female business owners coming to campus to speak with students.
The globally celebrated WEW takes place during the third week in October and aims to connect successful female founders with college-age women, said COB Assistant Dean Crystal Scott. Male entrepreneurs outnumber females two-to-one, with research showing that this occurs, in part, because there is a lack of female role models, she said.
鈥淭here is a global movement to recognize female business owners and give students a chance to learn from their example. With the continued growth of our entrepreneurship program, we also wanted to grow the experiential learning opportunities we offer students,鈥 said Scott, marketing associate professor. 鈥淚t also is a way to collaborate with community businesses and support the local business ecosystem.鈥
Hollier-Jackson said she鈥檚 eager to hear about female owners鈥 experiences and ask them questions about branding choices, social media representation and marketing strategies.
鈥淓veryone needs someone to look up to, and I want to learn from other women who have successful businesses,鈥 she said. 鈥淢y entrepreneurship classes have already taught me so much: planning for production costs, having a polished and coordinated team appearance, securing venture funds. All of this experience is making me better in the long run.鈥
So what鈥檚 her long-term goal?
鈥淭o be honest, the goal I鈥檓 completely focused on is walking across the stage and getting my degree next semester,鈥 she said with a laugh. 鈥淏eyond that, it is really about making a difference. Teaching others what I have learned 鈥 while adding a little Made by Jacquelene Jacks sparkle to their lives 鈥 and being in a place where I can support others in meeting their dreams. That鈥檚 the end goal. I want people to know that with drive and determination, anything is possible.鈥