Girl Scouts take over the BELL

April 9, 2012

Last month, two dozen Girl Scouts took over the trading room floor at 每日大赛, armed with $100,000 apiece.

Lee Freeman leads Girl Scouts through an interactive lesson in the BELL

The money, however, wasn鈥檛 real. It was part of a simulation Lee Freeman, associate professor of management information systems and associate dean of administration in the College of Business, put together in the Business Experiential Learning Laboratory (BELL).

Freeman鈥檚 wife, Kirste Moline, is the leader of their daughter鈥檚 troop, the Junior Troop from Dearborn Heights Montessori. She asked Freeman to conduct an interactive lesson to teach the girls about stocks and investing.

The BELL, a financial trading room that mirrors the experience of being on the trading floor, provided a perfect backdrop for their lesson.

鈥淲e talked about what a stock is and the different ways people pick stocks 鈥 news, research, personal preference, luck,鈥 said Freeman.

Troop members used software that listed current values, trends and company information. Then, it was time to spend some money.

On March 16, each troop member started with a virtual $100,000 to invest. Participants can make up to 200 total trades as they build their portfolios. Stressing the importance of diversification, Freeman set a maximum of $10,000 invested into any one company.

The troop members are now three weeks into the five-week, web-based simulation.

鈥淭here are different levels of activity depending on the person,鈥 said Freeman. 鈥淭he ones who are into it are having fun. Some have asked their teachers if they can access their accounts during the day, so I鈥檒l see trades being made during lunchtimes or recesses.鈥

The girls are giving Freeman and Moline a run for their money as they learn how to build their portfolios. Freeman and Moline are taking part in the competition; seven troop members currently rank ahead of both adults.